Archive for marketing
Gone til November premier series and Boarding for Breast Cancer benefit
Posted by: | CommentsGone ‘til November Film Series
Sponsorship Proposal
Boarding For Breast Cancer (B4BC) and Hive Projects will be presenting a second annual winter snowboard film series in an effort to raise money for breast cancer research and education. The Gone ‘til November Film Series will debut this season’s newest snowboard films once a week throughout six consecutive weeks.
Gone ‘til November will target male and female snowboarders in the Lake Tahoe area who are key influencers among their peers. As a sponsor of the Gone ‘til November film series, you will have the opportunity to increase your brand visibility and recognition within a targeted group of youth consumers who are actively engaged in action sports and lifestyle interests.
For the Gone ‘til November Film Series, we are offering six levels of sponsorship opportunities – per film or the entire series – allowing you to pick the degree of involvement that will work best with your marketing efforts. Once you decide on a sponsorship level, we will work with you to ensure that you receive the most value for your investment.
Your generous contributions and donations to the Film Series will be supported with highly visible logo placement at the time of the event, brand announcements by the emcee, brand credits on all marketing and communication collateral and the option for a tent set-up during the event. In addition to brand and logo recognition, the Gone ‘til November Film Series will be raffling prizes from sponsors interested in generating a hands-on relationship with the audience. We would also be happy to discuss additional outreach campaigns that may directly benefit your business and its marketing efforts. It would be our pleasure to have your company attend the events as a VIP guest in exchange for charitable contributions or donations.
Thank you for your support and helping us spread the awareness and importance of health, early cancer detection and living a positive and active lifestyle.
Event: Gone ‘til November Film Series
Location: Bar 24 Taproom & Grill
24 Hwy 50
Stateline, Nevada 89449
Date & Time: November 3 – December 15, 2009
10pm – 12am, film premiers
12am – close, live music
About B4BC: Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness and fundraising foundation. Its mission is to increase women’s awareness about breast cancer, the importance of early detection and the value of an active lifestyle through snowboarding, surfing, skating, music and mutual passions. B4BC supports anyone affected by breast cancer through positive self-worth and a growing group of dedicated volunteers.
Gone ‘til November Film Series
Sponsorship Levels
The Gone ‘til November Film Series offers six (6) sponsorship options distributed among three (3) sponsorship levels. The sponsorship options are outlined below:
1. PLATINUM LEVEL
-One-time sponsorship commitment – $4,250
($1,500 in cash donation and $2,750 in product donation at wholesale cost)
-Six-week sponsorship commitment – $5,000
(Straight cash donation. No product donation.)
Pre-Event Promotion:
Advertising and Collateral: Recognition as signature sponsor in all marketing and advertising collateral
Publicity: Recognition as signature sponsor in all event press releases and media announcements; mention as signature sponsor during local TV interviews
Online Campaigns: Link to company website and brand mention on all social media efforts (Facebook, Twitter); brand inclusion on B4BC’s website
At the Event:
Company Recognition: Corporate banner placement in venue; booth/tent space; recognition by emcee a minimum of 10 times throughout the night; optional team autograph booth
Sponsor Benefits: Complimentary admission for your company staff
2. GOLD LEVEL
-One-time sponsorship commitment – $2,775
($975 in cash donation and $1800 in product donation at wholesale cost)
-Six-week sponsorship commitment – $3,500
(Straight cash donation. No product donation.)
Pre-Event Promotion:
Advertising and Collateral: Large logo in all marketing and advertising collateral
Publicity: Large logo in all event press releases and media announcements
Online Campaigns: Link to company website and brand mention on all social media efforts (Facebook, Twitter)
At the Event:
Company Recognition: Corporate banner placement in venue; recognition by emcee a minimum of 5 times throughout the night
Sponsor Benefits: Complimentary admission for your company staff
Gone ‘til November Film Series
Sponsorship Levels
3. SILVER LEVEL
-One-time sponsorship commitment – $1,425
($525 in cash donation and $900 in product donation at wholesale cost)
-Six-week sponsorship commitment – $2,000
(Straight cash donation. No product donation.)
Pre-Event Promotion:
Advertising and Collateral: Small logo in all marketing and advertising collateral
Publicity: Small logo in all event press releases and media announcements
Online Campaigns: Link to company website and brand mention on all social media efforts (Facebook, Twitter)
At the Event:
Company Recognition: Corporate banner placement in venue; recognition by emcee throughout the night
Sponsor Benefits: Complimentary admission for your company staff
**Time-sensitive Discounts**
Commit to a sponsorship package by the dates listed below and receive a price break
August 15, 2009 – 10% off
September 1, 2009 – 7.5% off
September 15, 2009 – 5% off
**2008 sponsors get 5% off this year’s sponsorship**
Past sponsors include: Shoreline of Tahoe, Mervin MFG., Reef, Southshore Fitted, The Village Board and Ski, Sam’s Place, Boreal Mountain Resort, The Block Hotels
and more.
Gone ‘til November Film Series
Sponsorship Contributions
Sponsor agrees to provide the following contributions:
-Platinum / Gold / Silver (circle one)
-One-time sponsorship / Six-week sponsorship (circle one)
CONACT INFORMATION
Company Name__________________________________________
Contact Name___________________________________________
Adress 1_______________________________________________
Address 2_______________________________________________
City, State, Zip___________________________________________
Phone______________________ Fax_________________________
Email__________________________________________________
PAYMENT INFORMATION
( ) Check ( ) MC ( ) VISA ( ) AMEX
Please make checks payable to Boarding For Breast Cancer
Card Number___________________________________________
Expiration Date__________________ CCV___________________
Name on Card___________________________________________
Signature_______________________________________________
Please return form and payment info to Scott@hiveprojects.net, fax to (530) 542-4231 or mail to:
Hive Projects
PO Box 2301
Lake Tahoe Blvd, Ste 14-385
South Lake Tahoe, CA 96150
All proceeds go to the Boarding For Breast Cancer Foundation
The state of surfing.
Posted by: | CommentsFor the past week, I have been immersed into the surfing world. I attended the US Open of surfing for the 3rd or 4th time. This years open had a very different feel. It was pretty much owned by by Nike 6.0, Hurley, and Converse (all Nike brands). Off the topic, the Nike 6.0 marketing campaign was very successful.
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Looking down on the crowd from the Huntington pier, a sea of Nike orange baseball caps was very visible. Nike has solidified it’s place in action sports.
Out of all the booths at the Open I was drawn to one that had a display of boards, from the first wooden boards and hollow boards, to the current foam and epoxy models. Beautiful boards made by the Noll brothers honoring Duke, a gun made by Gerry Lopez for Laird Hamilton, and everything in between. I love the culture that goes along with surfing and how the surfing community embodies it’s history, and honors its pioneers.
The past 3 or 4 years have been a turning point for the surfing industry. The closing of Clark Foam, shook the industry, and left everyone wondering what now, and fearing for the worst.
Coming from the Northwest with a snowboarding background, I was a couple years ahead of the most recent boom in surfing popularity as a bunch of my friends slowly hung up the Gore Tex in exchange for rubber, very thick rubber. Surfing in the Northwest is popular, but you can still find an uncrowded line up in the summer during the midweek, and if your willing to surf in the rain in water temps in the high 40’s, winter swells provide a great payoff. Generally speaking, surfers in the Northwest are a hearty, friendly breed.
Back to the closing of Clark Foam. I was living in Orange County a block from the beach in Newport, surfing at least once a day when that happened. The reaction in Orange County with surfers, shops, and shapers, was pretty much a full on freak out. No one knew what was going to happen next. Some shapers hung it up, core shops closed, and for about a year the industry was shaken up pretty good. I really like the state of surfing right now. I think the closing of Clark Foam was a blessing in disguise. Epoxy boards got more popular, and whether you like them or not, I do like having the option of epoxy or foam. There has been a renaissance of vintage shapes, another way the community passes on the history and tradition of surfings roots, as well as new and progressive shapes, that are pushing the limits of shapers, athletes, and new materials. All in all, recession or not, surfing is in a very happy place, with a bright future. Although the histories don’t even compare, I hope that eventually the snowboarding community can have the same appreciation for its previous generations, and can find the same happy place that surfing is currently enjoying.
Another vendor that caught my eye was that of Jon Wegener, and Wegener surfboards. Jon has been a shaper for 15 years which is a pretty respectable amount of time. His Alaia line of boards is finless, and made only of Paulownia wood, giving a nod to the first boards ridden , and the watermen who used them. The boards look like so much fun to ride, and his idea is a great one. His market for the Alaia line is a niche one, but with the push to go green, and the popularity of surfings traditions, I think he’s leaving his mark on a sport thats hundreds of years in the making.
The Volcom BS movie premier was fun, a good share of the movie was filmed at Lower Trestles, featuring local talent so a lot of friends and family were in the crowd cheering on the likes of Andrew Doheny, Dusty Payne, Mitch Coleborn, Alex Gray, and Nate Tyler.
Thanks to Volcom, and the La Paloma theatre in Encinitas for letting us peep this one for free.